Understanding the audience’s intent was important to unlock Carxplore’s monetization potential. To integrate Lineads.ai’s AI-powered widget, Carxplore analyzed what resonates best with their audience and added them to its high-traffic pages, such as in-depth car review articles or buying guides.
The team fine-tuned the widgets and placed them in the right spots to ensure that ads resonate with our visitors' interests. Lineads' AI capabilities allow it to scan a website’s content and automatically select products that best match the page context.
Key elements included:- Targeted ad widgets across content-rich pages to catch users during their research phase.
- Dynamic, AI-updated product feeds that matched automotive themes and consumer intent.
- An emphasis on performance metrics, which ultimately delivered a strong widget click-through rate of 11%.